MUST DO

• Extend the overall content strategy of COTM to all digital platforms, including but not limited to, websites, emails, blogs, YouTube, Podcasts, and Google Platforms

RESPONSIBILITIES

• Manage, maintain, and oversee the content and design of COTM’s websites, emails, blogs, YouTube channel, and Google Platforms
• Ensure that all digital content is on-brand by editing, proofreading, and improving content according to SEO standards
• Collaborate with design team to ensure that all digital design elements, website layouts, templates, and thumbnails are on-brand and in suite with the latest online trends
• Collaborate with IT/IS to ensure that all contact lists are updated and in compliance with data protection laws
• Collaborate with Church teams to ensure they have email templates, design elements, photos, and lists to properly communicate to their congregants
• Collaborate with the Social Media Coordinator on weekly YouTube and Podcast posting schedule
• Set goals and generate monthly reports on website traffic, user engagements, email click-through and open rates, YouTube and podcast metrics
• Oversee the overall posting strategy of COTM on Spotify, Apple Podcasts/Music, and YouTube
• Manage and oversee COTM’s messages/series archive online
• Collaborate with the marketing team to develop comprehensive marketing campaigns
• Stay versed in current trends and generate new ideas to draw audience attention