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Digital Marketing Analyst

Position:
Technology / Software
Job Type:
Full-time
Education Required:
Experience Required:
Job Description

General Responsibilities

  • You'll assist with defining measurable strategies to meet specific top-of-funnel campaign objectives.
  • You’ll set up and optimize paid ad campaigns for Facebook/Instagram, Google Smart, Google PPC, YouTube, and more.
  • You’ll analyze and report on email campaigns delivered through our ESP and work hand-in-hand with our Email Marketing Manager.
  • You’ll perform page content audits to assist our developers and ad specialists with SEO and SEM optimizations.
  • You’ll live in Excel, Google Analytics, and Data Studio organizing campaign data in order to tell the story of our campaign efforts.
  • You’ll provide upper management with strategic insights and analysis of trends.
  • You’ll design and implement reporting dashboards / excel spreadsheets to create monthly, quarterly, and yearly reports.
  • You'll work closely with the rest of the Communications and Social Teams to identify and explore opportunities for greater impact.
  • You’ll regularly design, package, and deliver reports through comprehensive slide deck presentations.

Job Must-Have

  • 2+ years experience and certified in Google Ads, Google Analytics, and Facebook Ads.
  • Hands-on experience implementing digital and paid social campaigns
  • Naturally curious with a passion for sorting through large data sets and helping others see what you see
  • Strong communication skills with a deep awareness of what makes and breaks trust with others
  • Expert ability to break down complex ideas so that “non-experts” can understand.
  • A “whatever-it-takes” attitude balanced with extreme empathy for others
  • Highly organized, detail and solution-oriented
  • Well versed in Excel and Google Analytics
  • Ability to interpret data, package easily-digestible reports, and present findings both to other team members and leadership.
  • Ability to analyze data and connect the dots, making the necessary strategic adjustments for future campaigns
  • Ability to juggle multiple projects and prioritize accordingly
  • Significant experience with PPC, SEM, SEO and up-to-date on the latest trends and changes
  • A love for the local church and an excitement for helping others take their next step with our church

Job Nice-To-Have

  • Degrees and/or certifications in marketing, advertising, media studies, communication or public relations.
  • Experience with email marketing, Pardot, and Salesforce CRM.
  • Knowledge of Elevation Church.