Digital Marketing & Web Specialist

Technology / Software
Job Type:
Education Required:
Experience Required:
Job Description

Job Summary

The Digital Marketing & Web Specialist position is purposed to assist in managing & improving the communication & marketing systems of James River Church and associated ministries. Under the leadership of the Digital Marketing Director, this role assists in expanding the ministry of the church by creating, curating & publishing content on James River Church websites, social media & all other marketing platforms. The position also assists & handles the technical aspects of our marketing systems & websites. We are looking for someone with a combination of skills & experience between a website developer/admin & a marketing expert; with the ability to apply marketing strategies in a digital landscape using web-based solutions & applications. If you do not currently meet all the listed job requirements & duties but have the drive & willingness to learn, we would encourage you to still apply.

Essential Responsibilities & Duties

  1. Website management, maintenance & webmaster responsibilities for all James River Church & affiliated WordPress websites and servers
  2. Creation & implementation of new ideas to improve website presence, user engagement, usability & security
  3. Implementation of proper Search Engine Optimization strategies & practices
  4. Setup & maintenance of registration systems (Brushfire) & check-in
  5. Management of email marketing system including contact database, email creation, integration with other software & improving email engagement
  6. Setup, maintenance & working knowledge of marketing platforms such as (but not limited to) Moz, Google Analytics, Google Search Console, Subsplash, Google My Business, Podbean, YouTube & Gravity Forms (or equivalent)


  1. Creation, proofreading, curation, publishing, updating & quality control for all digital content such as blogs, landing pages, event promotion, sermon pages, registration, conferences & all other supporting pages
  2. Training of departments to produce applicable & relevant content
  3. Develop & implement campaigns & strategies to maximize the reach, effectiveness & engagement of content marketing
  4. Research new marketing trends & techniques to evaluate their potential, effectiveness & relevancy to work in the Church space


  1. Coordinate with social media teams to ensure consistency & cohesiveness of content within the overarching marketing campaign
  2. Assist with social media engagement & audience response
  3. Create, manage & analyze paid social media campaigns ensuring coordination with the organic social media teams
  4. Assist the social media administration team managing appropriate user access, implementation of high account security & maintaining account integrity across all James River Church & affiliated social media accounts
  5. Integration of social media accounts with other various marketing software/platforms


  1. Maintaining a healthy relationship with any third-party marketing teams
  2. Ability to pull & analyze marketing data to provide summary reports with key findings related to campaign success, user engagement, historical trends & overall effectiveness of marketing initiatives
  3. Provide training & marketing expertise for all internal James River Church departments ensuring healthy & positive working relationships
  4. Continual pursuit of new marketing research & development

Job Requirements

  1. Knowledge & understanding of proper SEO strategies, techniques & best practices
  2. Experience with inbound & content marketing strategies (ability to show examples of past campaigns is desired)
  3. Demonstrates excellent decision making & problem-solving abilities without immediate & constant supervision
  4. Experience with digital advertising across various platforms & with a variety of campaign goals
  5. Exhibit good judgment, honesty, integrity, responsibility & punctuality through the utilization of professional work standards
  6. Maintain a high level of confidentiality at all times with regards to phone, email & all other forms of communication
  7. Knowledge of modern office methods & procedures, telephone techniques, & office equipment, as well as English usage
  8. Excellent writing capability & understanding of spelling, grammar & punctuation
  9. High aptitude in strategic planning, technology & problem solving
  10. Experience in graphic design is desired, but not required
  11. Able to collaborate on projects & campaigns within & outside of the church
  12. Able to work under tight deadlines & pressure; maintaining a professional demeanor
  13. Performs other related duties as assigned & required

Knowledge, Skills & Abilities

  1. Ability to fulfill webmaster responsibilities & maintain an excellent infrastructure across multiple websites
  2. Ability to be the in-house expert in providing leadership & direction for implementation of digital solutions & software to meet strategic goals to fulfill the vision of the Church & leadership staff
  3. Ability to work in teams with a wide variation of knowledge & understanding of marketing & digital applications
  4. Ability to establish & maintain effective working relationships with supervising personnel, co-workers, civic organizations, business professionals & general public

Training & Experience

  1. Bachelor’s or associate’s degree preferably in computer science, marketing, communications, advertising, or equivalent in experience.
  2. Minimum two (2) years working experience & advanced technical knowledge of webmaster responsibilities & website infrastructure maintenance
  3. Minimum two (2) years working experience & advanced knowledge of the following programs/computers: WordPress, Google Suite products, MailChimp, popular social media platforms, Microsoft Office & Gravity Forms (or equivalent applications)
  4. Proven ability to work in a professional, fast-paced, church office environment, preferably with an emphasis on communications & marketing responsibilities.

Code of Conduct & Character

James River Church is Pastor-led and staff driven with board oversight. JRC staff are considered leaders and ministers of the gospel and therefore agree to the following:
  1. Develop and maintain a close personal walk with the Lord including:
    • Daily devotional time with Lord.
    • Daily dependence on the empowerment of the Spirit.
  2. Develop a strong marriage and family life. This includes:
    • Communicating and sharing with your spouse.
    • Spending time together on days off and when extra time is available.
  3. Keep personal finances in order with no delinquencies.
  4. Attend all regularly scheduled services in the church. Special services and functions will be required as deemed necessary by the Lead Pastor.
  5. Maintain a high level of personal integrity, honesty and confidentiality in dealing both with the staff and congregation.
  6. Maintain a Christian outlook and attitude at all times.
  7. Maintain loyalty to the staff and church, actively promoting unity within the church.

Commitment to Ministry

By submitting my application for this position, I confirm I have read and accept the above Job Description/Code of Conduct and believe God has called me to serve in this capacity.