To apply for this full-time position send cover letter and resume to HR@kensingtonchurch.org

This position is in-person at Troy (Central): Tuesdays and Thursdays.

POSITION DESCRIPTION

Social Media Director works collaboratively with the Media Team and Kensington Staff to grow brand awareness, develop online reputation, drive engagement and create a missional community on Kensington’s communication channels—closely aligning with Kensington’s overall marketing strategy for retention and growth.

CHARACTER
Demonstrate the qualities of a follower of Jesus Christ, with a passion to love God, live in community with those in the body of Christ and extend the love of God to those seeking him. Show a strong commitment to living out Kensington Community Church’s values: In Christ, Under Scripture, As a Family, For the One, From Brokenness, With Open-handedness, Through Others.

QUALIFICATIONS
Education: A degree in marketing, communications, publics relations or journalism
Experience: 5-7 years relevant work experience
Requirements: Membership at Kensington Church. Affirmation to the mission, vision, values and beliefs of Kensington Church.

Possesses knowledge and experience in the tenets of traditional marketing.
Proficient in content marketing theory and application.
Experience sourcing and managing content development and publishing.
Exhibits the ability to jump from the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound.
Displays in-depth knowledge and understanding of social media platforms, their respective participants (Facebook, Twitter, Instagram, YouTube, Pinterest etc.) and how each platform can be deployed in different scenarios.
Maintains excellent writing and language skills.
Displays ability to effectively communicate information and ideas in written and video format.
Immerses in all aspect of Kensington ministries, culture, news and happenings.
Familiar with and ability to use Adobe Suite to create content when needed.

RESPONSIBILITIES
Leadership
Conceptualize and implement social media strategies that drive marketing objectives. The Social Media Director works closely with digital assistants, graphic designers, writers, photographers, videographers, web developers, and internal team members to strategize and create original content. He/she also drives campaign strategies for Christmas, Easter and other Kensington “Big K” initiatives as well as campus and ministry initiatives.
This role leads the digital assistant along with a team of social curators at each campus, who create campus-specific content on the Instagram Story and manage Facebook groups. This role also oversees contract photographers and videographers if needed.

Content Curation
Communicating the Kensington’s brand in a positive, authentic way that will attract today’s modern, hyper-connected consumers.

Administrate the creation and publishing of relevant, original, high-quality content (for all channels and ads).
Create a regular publishing schedule and promote content through social advertising.
Leverage the right tools to manage and enhance accounts, including Sprout Social, Canva, Lightroom and Adobe Spark.
Develop graphics for social channels when needed.
Implement a content editorial calendar to manage content and plan specific, timely marketing campaigns.
Manage or oversee all social advertising campaigns.

Social Media Management
Manage social media marketing campaigns and day-to-day activities including:

Develop relevant content topics to reach our target audience.
Identify conversational and cultural trends that can be leveraged when relevant.
Monitor, listen and respond to users in a “Social” way while cultivating leads.
Understand the nuances and possibilities of each platform and tweak content accordingly.
Equip brand ambassadors through sharable, relatable content.
Develop and expand community and/or influencer outreach efforts.
Oversee design for Instagram, Facebook, YouTube and Twitter that align with Kensington brand standards.
Working with the Media Team Writer, create and manage promotions and social ad campaigns, being sure to integrate with company’s overall marketing campaign plan and channels.
Provide on-the-ground event support and real-time social content, as needed.
Create and manage an online review funnel for building online reviews and reputation. Monitor online reviews and respond to each review timely and with care.
Analyze key metrics and tweak strategy as needed.
Compile reports for leadership showing results (ROI)

Marketing Strategy

In conjunction with Tier 1 initiatives, draft and deploy public relations content, media pitches, marketing collateral, internal communications, and long-form content.
Create and execute communication strategies to advance the strategies (Show Up, Jump In, Move Out).
Develop, plan, and execute strategies to attract targeted audiences to Christmas, Easter and other Kensington initiatives.
Leverage resources such as Gloo to target specific market segments and nurture those audiences.

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